Digital marketing is the delivery of marketing material and content via websites, social media, apps and email. ‘Digital’ has opened a host of new marketing opportunities for businesses and individuals that were unimagined in the era of traditional marketing.
The proliferation of electronic devices such as smart-phones, tablets, computers and smart TVs has provided marketers with access to many new digital marketing channels to enable delivery of content and stakeholder engagement.
Material and content used in traditional marketing can be re-used and recycled for use with digital marketing activity.
It is probably important to consider that with a significant amount of business activity moving online, whether it be to search for information or buy products/services, a business that does not effectively engage with its online audience can have limited effect on its desired brand image.